JSQUARED
한국어

Asia’s best brands,on Australian shelves.

We import premium Korean and Japanese health and wellness brands, then get them onto shelves nationwide.

Partner with usSee the brands
Pallets and cartons in the JSQUARED warehouse in Sydney
Our Sydney warehouse
11
Brands
60+
Active SKUs
100+
Retail doors
4
States and territories
NSW · VIC · QLD · ACT
Yohemite
LABNOSH
CLOOP
EGNIS
Amino VITAL
Health and Beauty
Samyang

The brands we bring in.More landing every quarter.

Sports nutrition, functional snacks, zero sugar drinks. Curated for what Australian shoppers actually pick up.

Yohemite
Sports nutritionKorea

Plant-based energy gels, electrolyte water and protein shakes.

LABNOSH
Protein snacksKorea

Functional protein cookies, wafers and shakes.

CLOOP
BeverageKorea

Zero sugar drinks in a resealable can.

Amino VITAL
Sports supplementsJapan

Ajinomoto’s amino acid range. BCAA powders, gels and jellies.

EGNIS
Brand developerKorea

The Korean food tech company behind LABNOSH, CLOOP and Hankki Tongsal.

Health and Beauty
Protein and mealsKorea

Tuk-Dak shelf-stable chicken breast and protein shakes.

Samyang
Protein pastaKorea

Tangle protein pasta, the single line we carry from Samyang so far.

A portfolio that keeps growing.

Curated across supplements, drinks and snacks, then localised for Australian retail.

momentum

We also run momentum, our own store and app selling these brands direct to Australian shoppers.

Visit momentum

Founded in 2023.National retail by 2025.

JSQUARED is a Sydney importer and distributor built around premium Korean, Japanese and Asian food and wellness brands. We are a young team, which is why decisions move quickly. Overseas brands send us the product. We handle everything between the factory and the shelf.

  • Long term, not one off

    We build B2B relationships that outlast a single container.

  • Localised, not translated

    Packaging, labelling and positioning rebuilt for the Australian shopper.

  • One partner, whole chain

    Strategy through to last mile logistics, under one roof.

Every step is ours.

We carry the operational complexity so our partners can stay focused on the product.

  1. Sourcing

    Curation and purchasing

  2. Import

    DAFF and FSANZ clearance

  3. Warehousing

    Ambient in house, cold via 3PL

  4. Distribution

    National retail and D2C

Export contract signing with a Korean supplier
Delivery vans at the loading dock of the Sydney facility
Product on shelf in an Australian retail store

One partner carries the whole chain.

It leaves the factory in Korea or Japan

We buy the stock, clear it through DAFF and FSANZ, and carry the paperwork ourselves.

It lands in our Sydney warehouse

Ambient storage in house, cold chain and frozen through our 3PL partner.

It reaches the shelf

Into national chains and independent grocers across four states and territories.

Licensed, and compliant end to end.

Food standards, labelling and biosecurity are handled in house, not outsourced to a broker.

DAFF biosecurity import permit

Licensed under the Biosecurity Act 2015

KAFTA certificate of origin

Korea to Australia FTA, across multiple suppliers

FSANZ compliant

Food standards and labelling handled in house

Part of Korea’s national trade programs

JSQUARED joins the Korean government export and logistics programs below, as the Australian end of the chain.

aT K-Food export program

Korea Agro-Fisheries and Food Trade Corp

KOTRA Sydney joint logistics

Overseas joint logistics centre program

IFFE

International Fermented Food Expo

What we take off your plate.

Product sourcing

Premium products, selected by us.

Import and distribution

Seamless import, nationwide delivery.

Quarantine and permits

DAFF and FSANZ compliance, handled.

Market localisation

Packaging, labelling, cultural fit.

Strategy planning

Data-led market entry and growth.

Online promotion

Social, e-commerce and campaigns.

Brand activation

Sampling, partnerships, in store.

Retailer management

Growth roadmaps and account care.

Our partners are in Korea and Japan.On the floor in Australia, that’s us.

Brands cannot fly in for every show. We take the stand at running expos, run sampling days in store, and set up at community events, in front of shoppers and retail buyers alike.

Visitors queueing for samples at the momentum stand
The queue at our stand, TCS Sydney Marathon
Visitors gathered at the momentum stand at the expo
Visitors at the stand
An event attendee holding product from the stand
An attendee with product in hand
Energy gels laid out on the sampling counter
Energy gels, laid out for sampling
A sampling counter set up inside a store
An in-store sampling day
A marquee stand at an outdoor community event in Sydney
A community event stand, Sydney
TCS Sydney Marathon presented by ASICS signage at the venue
TCS Sydney Marathon Running Show

What it looks like when it is running.

Stock on our own floor, product on the shelf, and the contract that put it there.

The warehouse floor in Sydney, racking and palletised stock
Sydney warehouse
Product on shelf in an Australian retail store
Live in Australian retail
Yohemite and Amino VITAL side by side on an Australian shelf
Our brands, side by side on shelf
Export contract signing with a Korean supplier
Export contract signed in Korea

A registered supplier to the majors.

Vendor registered across grocery, pharmacy, wholesale and sports retail, from national chains to independent grocers.

Woolworths
Coles
IGA
Costco
Chemist Warehouse
Decathlon
Harris Farm Markets

Local independents to national retail, in three years.

  1. 2023
    Founded
    • Company established in Sydney
    • Premium Asian food focus
    • First products imported
  2. 2024
    Local store listings
    • NSW, 15+ stores
    • VIC, 5+ stores
    • QLD, 4+ stores
  3. 2025
    National retailers
    • Chemist Warehouse
    • Priceline, Harris Farm
    • IGA, Foodworks
  4. 2026
    Scaling up
    • Woolworths
    • Coles
    • Costco ANZ

Let’s get your brand to Australia.

If you are a brand, manufacturer or supplier looking to enter or scale here, we would like to hear from you.

Address
6/12 Stanton Rd, Seven Hills NSW 2147

We usually reply within 1 to 2 business days.